30 Rock Wiki

The Trivection oven is a Convection microwave created by General Electric, which combines heat, convection and microwaves for customized cooking. According to GE, it cooks food five times faster than a traditional oven.

The product is notable mainly for being prominently featured in the pilot of the situation comedy 30 Rock, where the character of Jack Donaghy (played by Alec Baldwin) describes the product, claiming to have invented it himself and pegging it as his "greatest triumph" after years and years of market research. Jack Donaghy's description of the product is taken near verbatim from GE's website. Due to his success, he has been promoted to a position in NBC where he now manages The Girlie Show. He later uses the oven as a metaphor for The Girlie Show, saying that Tracy Jordan (Tracy Morgan) is the "third heat."

The Trivection oven’s inclusion in the show was widely seen as an example of product placement, especially since the same product was later advertised during the commercial break.[1][2] However, Tina Fey, the show’s creator and writer of the episode, has stated the oven was actually included in the show purely as a joke and that GE had nothing to do with it, although she suspects that "maybe somebody's taking credit for it."[3] Allison Eckelkamp, a spokesperson for GE, confirms this and says that GE chose to run ads for the oven during the commercial break to make sure viewers knew it was a real product.[4]

See also[]


This page uses Creative Commons Licensed content from Wikipedia (view authors).