30 Rock Wiki

Gold Case was an aborted game show created by Kenneth Parcell in the episode "The Head and the Hair." Kenneth described it as a "cross between Deal or No Deal and Millionaire" and the idea interested Jack Donaghy, who brought Kenneth to NBC executives and negotiated taking the show to the air. Kenneth's concept was to have models hold up cases and have the contestant guess which one contained gold to win said gold. The gold was worth $1 million. If the contestant chooses correctly, the host, John McEnroe, would then say "Congratulations, you've struck gold on Gold Case!" The idea had a fatal flaw that, since gold is heavy (about 100 lbs at the time), contestants invariably selected the right case upon seeing the model struggling to hold up the case. The show was thus shut down by Jack. Kenneth's only gain from the show was a clock radio.

TV and Internet Shows
30 RockSaturday Night LiveHardball with Chris Matthews
TGS with Tracy JordanBlack FrasierGold CaseMakin' It Happen!MILF IslandBitch Hunter